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Take It and RunThe Newsletter

One specific move real estate professionals can implement today. Every Wednesday, free.

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The Archive

Every issue, in one place

Take It and Run has gone out every Wednesday since 2024. One idea, one challenge, and something you can do before the day is over. The most recent issues are rebuilt here as full articles.

Looking for an older issue? Jump to the full archive ↓
Earlier Issues

The back catalogue

Every issue we have ever sent. The rebuilt ones open as full articles here on the site; the rest still open in the original email view, and they are moving over a batch at a time.

90 issues, grouped by year. All of 2026 is now rebuilt on the site.

202643 issues
Oct 28“Just checking in” gets nothing back Oct 21What did your last closing really cost? Oct 14Stop asking AI for help Oct 74 questions to ask yourself before you buy another shiny object Sep 30Do You Actually Have to Feel Motivated? Sep 23Your 2027 starts October 5 Sep 16Follow-Up Is Your Most Expensive Habit Sep 9Control freaks make bad CEOs Sep 2Is your problem with AI actually with implementation? Aug 26Your CRM should know things you forgot you knew Aug 18960 leads from one habit Aug 12The agent who said "not my thing" just proved herself…. Aug 5Steal this High Performers Daily Checklist Jul 29Steal my smart closing protocol. Jul 22I walked into a listing appointment completely blindsided Jul 15The 9 things I do to make Summit pay for itself. Jul 7Your best clients are grading you the hardest Jul 1Sellers just told us your #1 job. It's not what you think. Jun 2473% of your past clients would hire you again. Only 26….. Jun 17The expired listing campaign that costs $1.25 and take… Jun 10Your client isn't stuck. They're waiting for you to tell Jun 3Buyers are searching in ChatGPT now. Is your listing… May 27What if your day was already planned when you woke up May 12I hope you're not hungry 🥞 May 1282% of your next deal is already in your CRM May 6The conversation you're avoiding isn't going away. Apr 29The real reason your pipeline isn't full Apr 225 messages for leads you thought were gone (part 2 Apr 155 messages that actually get replies (part 1) Apr 8She ran 5 prompts on her CRM. She had 3 appointments Apr 1The plan you won't abandon Mar 25The real gap between top agents and everyone else Mar 16Why 1 in 4 listings are failing right now Mar 10Translate market data into actual conversation Mar 4The reason your blogs aren't ranking Feb 25The 90/10 Rule That Changes Everything Feb 18Sorry…can't relate. Feb 11Is your value proposition defensible to an AI-informed consumer? Feb 4Your energy is a business asset Jan 28This is why posting content feels exhausting Jan 21The business connections no one talks about Jan 14Confused clients don't refer Jan 7Your database isn't a list. It's an ecosystem.
202545 issues
Dec 31Seller relationships shouldn't feel this heavy Dec 24Your chance to be in the 5% Dec 17Say no. Watch what happens. Dec 10Stop planning. Start moving toward your 2026 goals Dec 3A reminder that you matter Nov 26The December mistake that kills momentum Nov 19The quiet habit top agents use Nov 12This one is easy to do, but 84% of people won't commit. Nov 5I stopped setting goals for a year. Here's what happened. Oct 8The real reason sellers pick you (or don't) Oct 1Beware of poachers Sep 24This is awkward (but someone has to say it) Sep 17Quarter 4 exposes lazy agents Sep 10Do your buyer note sucks? Sep 3You are speaking the wrong language Aug 27Do you like losing money? Aug 20Is this buyer really in your pipeline? Aug 132X business is ONE implementation away Aug 6This AI tool shows you who's actually ready to.. Jul 30How to keep the seller's trust from cracking over price Jul 23Fill in the blank and 2X your business Jul 16The smartest way to save a listing that's going stale Jul 8Create a smarter schedule in 10 minutes Jul 2The best home equity CTA I've seen in 2024 Jun 25Halfway there. Now, what? (Take 20 mins for this) Jun 18You already know who to call. This helps you do it. Jun 11Are you worth $15/hr? Or $400/hr? Jun 4Your next deal is hiding in this question May 28This question is pure gold for seller leads. May 21The market won't slow down for you. But your skills can. May 13If they don't see you, they won't choose you. May 7Buyers are ghosting agents left and right. I know… Apr 30Keep more deals alive – even when emotions run high. Apr 23Recession-proof your value -starting today. Apr 16You're 10 minutes away from a better follow-up. Apr 9Book more appointments with this 1 free tool Apr 25-star reviews. You need 'em. Here's how to ask. Mar 26The 15-minute habit that fills your calendar. Mar 19Try this if you're willing to face what's really holding you back Mar 12Buyers are rushing back – Use this email script Mar 5If you're exhausted, read this. Feb 26Do this before 10 AM or keep chasing leads. Feb 19The smartest move for a packed spring market. Feb 1110 minutes to fix your lead flow Jan 8The best email to start the year.
20242 issues
Dec 14Do you identify as Buddy the Elf or the Grinch? Dec 11The text message that blew my mind.
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