Take It and RunThe Blog
One specific move professionals can implement today.
Get the email every WednesdayBuyers are searching in ChatGPT now. Is your listing showing up?
Zillow is inside ChatGPT now, and its algorithm reads your public remarks. So before your next price reduction, try rewriting the description instead.
Before you schedule another price reduction — rewrite the listing description.
That’s not a guess. That’s what happened to one of my coaching clients, Alexandra Malenkina. She had listings sitting stale for over a year. She didn’t drop the price. She didn’t reshoot the photos. She rewrote the public remarks and got six showings the FOLLOWING WEEK.
The difference? She stopped writing for buyers. She started writing for AI.
1 yr+
how long her listings had been sitting before the rewrite
6
showings the following week, from new remarks alone
$0
price reductions. She changed the words, not the number.
Here’s what most agents don’t know yet
Zillow is now integrated directly into ChatGPT.
Buyers can open ChatGPT and type things like “homes near coffee shops in Scottsdale” or “single-story homes with a fenced yard near trails in Gilbert” — and ChatGPT searches Zillow in real time and returns matching listings.
Here’s the part that matters for you. Zillow’s algorithm matches listings based on what’s written in the public remarks. Not the photos. Not the captions. Not the agent notes. The remarks. If your description says “stunning home in a great location” — ChatGPT has nothing to match to a buyer’s search. If it says “0.4 miles to Lifetime Fitness, west-facing backyard, EV outlet in garage” — now you’re showing up.
Vague descriptions used to just be bad writing. Now they’re costing you showings.
Here’s the fix
Rewrite your public remarks so they’re factual, keyword-rich, Fair Housing compliant, and built to show up when buyers are searching in ChatGPT. Have AI walk you through it: give it the property address or listing URL, your MLS character limit, and any photos or feature sheets. Let it pull prior listing data, scan the surrounding area for nearby landmarks and amenities, and build you a checklist to confirm before it writes. What you want back is a finished public remarks section — keyword-dense, character-limit precise, and ready to paste directly into your MLS.
Pro tip: swap vague language for factual distances. “0.3 miles to Starbucks” is what the algorithm reads. “Walkable to shops” is what it ignores.
Questions I get about this one
How does ChatGPT search Zillow? Zillow’s integration lets ChatGPT query active listings in real time. When a buyer describes what they want in plain language, ChatGPT matches it against listing data — primarily the public remarks.
What should my public remarks include? Specific, factual, searchable details: distances to named landmarks, orientation, lot features, upgrades with brand names, and anything a buyer would actually type into a search — all written Fair Housing compliant.
One listing. One rewrite.
Pick one active listing that hasn’t been getting the traction you expected. Before you touch the price, rewrite the public remarks. Pull the nearby amenities. Confirm the facts. Get your new description into the MLS — and watch what happens.
One listing. One rewrite. That’s the challenge.
This exercise is designed to do one thing: set appointments. Track your progress and pay attention to what is converting.
Want the next one in your inbox instead of finding it here later?
One practical challenge a week, plus every new Claude build delivered before anyone asks.
Subscribe to Take It and RunTell Google you want Kristi’s articles first
Add kristijencks.com as a preferred source and Google highlights new Take It and Run posts in your Top Stories and AI results.
Want one of these built for your business instead of building it yourself?
A working session with Kristi or Merrill ends with a system running, not a list of notes.