Kristi on your database
Past clients, leads and follow-up, and why the money you are chasing is usually already sitting in your CRM.
16 short videos, grouped by the lesson each one makes. Newest first. Updated Sep 10, 2026.
You do not have a lead problem, you have a follow-up problem
6 reels
@kristijencks · ReelFive under contract because he stayed with the buyers
One of our coaching clients put five properties under contract inside twenty-four hours this week. Three of his own and two for his team. He was traveling the whole time and figures he got about a day of real work in. Here is the part worth copying. Most of those buyers had already walked through those homes four to six weeks earlier. They were not new leads. They were people who took their time, and he was still there when they were ready. No chasing, no gimmick, just an agent who stayed in it and a team that could carry the load.
@kristijencks · ReelHope is not a system, your CRM schedule is
Hope is not a system. Your database is not a magic wishing factory. It does not produce because you want it to. It produces because you show up on purpose. Missed follow-up is silent lost income. It never shows up on a report. It just quietly walks out the door. So open the CRM for ten minutes. Give every lead a status, a next action, an owner and a deadline. If it is not scheduled, it is imaginary. Consistency in your CRM creates predictable income, and it starts with ten minutes today.
@kristijencks · ReelYour database can only hand back what you put in
Everybody wants the AI to find them a deal. Nobody wants to write the note. I watched it happen live this week. I put an agent's database on screen, ran the prompt, and the AI handed her a name she already knew not to call. She caught it before I could and said it was probably because of her lack of notes. That is the whole thing. The tool was not wrong. The record was empty. Log the call. Write the note. Tag the record. Do that for 30 days and your database starts handing you listings instead of guesses.
@kristijencks · ReelOpen one CRM stage and write the entrance and exit rules
Open your CRM right now and look at one stage. Just one. How does someone get in? How do they get out? Who owns it? If you cannot answer all three in a sentence each, that is not a pipeline. That is a junk drawer, and every dead lead in it is hiding a live one. Here is the rule I gave a client this week. 15 attempts, 45 days, no response, archive it. Archiving is not giving up on the opportunity. It means you are done spending human time on it. Pick one stage today, write the rules, name the owner.
@kristijencks · ReelYour leads are dying in five different systems
Your leads are dying in three different systems right now. Social media, your website, Zillow, portals, your phone. Five doors into your business and no hallway connecting them. You do not need more leads. You need every lead you already get flowing to one place, tagged by source, the second it lands. That is not a lead problem. It is a plumbing problem. Do not build all five bridges tonight. Connect one source to your CRM today, the leakiest one. One zap. Done.
@kristijencks · Reel1,700 leads under six months old and nobody touched them
This came out of a real audit this week. 1,700 leads under six months old that nobody had touched in 90 days. Not old leads. Not junk. Money already sitting in the CRM. You do not have a lead problem. You have a follow-up problem, and AI can find it in about 20 minutes. Run an audit on your own database before you buy another lead. The number of live opportunities sitting untouched will tell you where the work actually is, and I run this exact audit prompt with my coaching clients.
Stay in touch with past clients on purpose
5 reels
@kristijencks · ReelNobody falls off the list, so the call comes
Lynley has a past client she almost never sees. Not a friend she hangs out with on weekends, just someone who stayed on her list year after year and kept getting the birthday cards, the emails and the invite to the client event. This morning that client called her out of nowhere about two properties, and the appointment is on the calendar for tomorrow. That is not luck. That is an agent who decided a long time ago that she does not let people fall off. Everyone in her world hears from her, on purpose, on a schedule.
@kristijencks · ReelThe personal invite still beats the blast
Krista Hopkins wanted more agents in the room at her broker's opens. So she stopped sending the mass invite. She went one at a time instead and reached out to each person herself. Now they are showing up, and they walk in and tell her they felt honored that the invitation came from her directly. The personal invite still beats the blast, every time. It takes longer and it works better, because it respects the person on the other end. That applies to agents at a broker's open and to every client on your list.
@kristijencks · ReelFind one past client milestone and send a gift today
Glennda Baker is a force of nature. Nobody can replicate her sparkle, but her processes for personalized touches and perfectly timed conversations can be done by anyone who pays attention and uses their CRM. Since you are on social media anyway, take 15 minutes to look for an exciting milestone happening right now in a past client's life. Make a note in your CRM and send them a personalized gift today. It does not have to be grand. Something small can be just as sweet, and it lands because it was timed to their life, not your calendar.
@kristijencks · ReelPut every past client on a free Google map
Michael Leeson puts every single one of his past clients on a custom Google map. Buy side gets one color, sell side gets another. It sounds simple, and here is why it is not. He drives through a neighborhood and instantly remembers who lives there, then shoots a thinking-of-you text on the spot. It shows potential clients exactly where he has closed deals, instant proof with zero pitch. And it is a gut check for him too when he sees how much he has done. One free tool, three business functions, zero excuses not to build yours tonight.
@kristijencks · Reel82% would use you again but only 20% do
You did not lose that repeat client to a better agent. You lost them to your own memory. 82% of your past clients say they would use you again. Only 20% actually do. That gap is not loyalty. It is organization. Stop running a six-figure business out of your head. Build the checklist. Systemize the follow-up so past clients hear from you whether or not you remembered them this week. Done is better than perfect, and a simple system beats a good memory every time.
Answer new leads fast and curious, not pushy
2 reels
@kristijencks · ReelSpeed to lead first, curiosity second
Stop dismissing a lead in the first 60 seconds. The data does not care about your opinion. Talk to a lead within 5 minutes and you are 21% more likely to convert them into a long-term prospect. Google PPC and Facebook leads convert at under 1%, and the reason is that most agents are slow and pushy. Speed first. Curiosity second. Consistency beats creativity. Be honest with yourself about your actual speed to lead, because the number you think it is and the number it really is are usually not the same.
@kristijencks · ReelYour leads don't suck, your approach does
Your leads do not suck. Your approach does. Somebody paid to put that lead in front of you, and within 60 seconds an agent decides they suck because they did not want an appointment on the spot. They came in curious, not committed. So stop taking a hammer to every lead. Ask questions. Mirror what they say. Offer value. Then recommend a next step. Serve first and sell later, and pay attention to the first question you ask when a new lead answers, because that question sets the tone for everything after it.
Replace just checking in with something worth answering
3 reels
@kristijencks · ReelLoad your clients once and send five estimates at a time
If just checking in makes you cringe to type, this one is for you. Past-client follow-up feels hard because most of it gives them nothing. This gives them something real. Three home estimates that do not agree, and one honest line that reminds them who actually knows what their home is worth. Easy to answer, impossible to ignore. You load your clients once, Claude does the lookups, and you spot-check and send five at a time. A few honest minutes for a genuinely high-value reason to reach out.
@kristijencks · ReelSend clients home estimates you know are wrong
I send my clients home estimates I know are wrong. On purpose. Hear me out. You are not going to win by arguing with Zillow, because your clients are already looking at it. So do not compete with the number. Use it. Put all three estimates on a card, point out that none of them has ever been inside the home, and let the gap make your case for you. You are not promoting Zillow. You are proving why they need you. A few honest minutes, five clients at a time, and the conversations just start.
@kristijencks · ReelStop texting just checking in and bring value instead
Stop texting just checking in. That is not a follow-up. That is a reminder that you have nothing to say. If you want real conversations, and real opportunities, bring value. There are ten follow-up messages in the slides that actually spark replies, and every one of them gives the other person something. Value creates conversation. Conversation builds trust. Trust builds opportunity. Stop checking in and start contributing, and watch how quickly people start answering you again.
The longer version lives on this site.
Thirty seconds is the hook. These are the pages where Kristi works the same ideas all the way through.