Kristi on the things she keeps coming back to
Kristi posts a short video for real estate agents almost every day. Instagram buries them within a week. This is where they live permanently, sorted by topic, each one with the point written out so you can read it in twenty seconds or watch it in thirty.
114 videos across 7 topics, May 2026 to today. New ones are added every week.
Kristi on your database
Past clients, leads and follow-up, and why the money you are chasing is usually already sitting in your CRM.
Kristi on winning listings
Pricing, comps and listing appointment prep, plus the weekly numbers that keep sellers with you until the offer comes in.
Kristi on systems
SOPs, delegation, inbox lanes and the tools that keep a real estate business running when you step away.
Kristi on content
Video, Instagram, YouTube and blogging that actually gets kept, shared and cited when a buyer asks AI who to call.
Kristi on hard conversations
Scripts, sparring and listening for the price talk, the stuck buyer and the downsizer you have been avoiding.
Kristi on AI
How Kristi and Merrill actually use Claude in a real estate business, from a first prompt to skills and automations that run without you.
Kristi on mindset
Action over fear, accountability that sticks, and following through on what you said you would do.
New lessons land here every week.
Follow Kristi on Instagram to catch them the day they drop, or get the Take It and Run newsletter and have the best of the week sent to you.