Kristi on winning listings
Pricing, comps and listing appointment prep, plus the weekly numbers that keep sellers with you until the offer comes in.
13 short videos, grouped by the lesson each one makes. Newest first. Updated Sep 9, 2026.
Show sellers the real numbers every week
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@kristijencks · ReelTell sellers the truth about price while it still helps
Two listings had been sitting on the market with other agents. One of our coaching clients took them both on. She looked at the numbers and, instead of hoping something would change, she sat both sellers down and had the honest conversation about price. Both homes got repositioned. Both are under contract. And both sellers are still getting exactly what they needed out of the sale. That is not luck. That is an agent willing to tell the truth early, when it still helps her clients.
@kristijencks · ReelSit sellers down with the real numbers every week
One of our coaching clients just got a listing to an accepted offer that a lot of agents would have walked away from. Eight open houses. Forty-eight showings. Every single week she sat her sellers down with the real numbers, and when the offer finally came in, she held the line. Accepted. That same week she launched two more listings. Sellers do not need an agent who tells them what they want to hear. They need one who shows up with the data every week and stays in the fight.
@kristijencks · ReelSellers fire you when they stop hearing from you
Your sellers do not fire you over price. They fire you because they stop hearing from you. Silence kills listings. So I built a weekly seller report that runs itself. Views, showings, feedback, comps and competition, pulled from your inbox and designed in your brand, automatically, every single week. It is a four-step build and easier than you think. Use it in your next listing presentation as proof of how you communicate, and send it to any agent whose sellers have gone quiet. The install guide walks through the whole thing.
Price reductions have to reach a new band of buyers
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@kristijencks · ReelThree price reductions that never reached a new buyer
Three price reductions. Zero new buyers. One listing went from $290K to $280K to $275K and never left the same price band the entire time. The seller gave up $15,000 and bought nothing with it. Here is what most agents never learned. Buyers do not shop in $5,000 increments. They shop in bands, $250 to $275, $275 to $300. If your reduction stays inside the band, you did not reduce the price. You donated. Drop to $274,900 and a whole new group of buyers finally sees the house. Run the number before you reduce. Learn the bands.
Walk into the listing appointment knowing more than the seller
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@kristijencks · ReelFive questions your CMA must answer before you sit down
Your CMA has to answer five questions before you sit down with a seller. What did homes like this actually sell for in the last 90 days? What is sitting on the market right now, and why? What price gets it sold in the first two weeks? What does overpricing by even 5% cost? And what is your one-sentence pricing recommendation? If your CMA cannot answer all five, you are not ready for the appointment. Build it so every question has an answer you can say out loud, and the pricing conversation gets a lot shorter.
@kristijencks · ReelKnow the price before you walk into the appointment
How do you know the price before you ever walk into the listing appointment? Most agents wing it and hope, and that is how you lose to the agent who came prepared. I build the whole CMA in Claude in about 20 minutes. Real comps, sorted into price buckets, and a range I can defend to the seller's face. That is the difference between hoping the seller likes your number and knowing it is right. The agent with real comps and a defensible price wins the appointment. The full build is on YouTube along with my listing-prep checklist.
@kristijencks · ReelWalk into the listing appointment knowing more than the seller
Most agents walk into a listing appointment hoping they know enough. The agents winning listings right now walk in knowing more than the seller. Here is how I do it with one Claude skill. Drop the address and a few property details into the Listing Appointment Prep skill. Claude researches the neighborhood, pulls market context and builds your pre-listing brief. You show up with data, confidence and a conversation that feels custom because it is. A seller asked me how I knew all of this. The answer is that I prepared. AI made the prep take 10 minutes instead of two hours.
Show sellers the pricing math, not a Zestimate
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@kristijencks · ReelA Zestimate is not a CMA, and sellers need to hear why
A Zestimate is not a CMA, and your seller needs to hear the difference from you. Zillow does not know the remodel, the street, or the bidding war next door. It is a guess from a spreadsheet. When a seller slides their Zestimate across the table, do not argue with the robot. Show them what actually sold. Real comps, real dates, real numbers. That is the moment you become the expert in the room, and it is the moment the pricing conversation stops being about a website and starts being about the market.
@kristijencks · ReelPricing it right does not cost money, it saves it
Pricing it right does not cost your seller money. It saves it. Your seller wants room to negotiate, but what they are really feeling is the fear of leaving money on the table. So show them the math. As days on market climb, the price drops. People do more to avoid a loss than to chase a gain, and that instinct is exactly what drives the overpricing conversation. Walk them through what happens to a listing that sits, and they will see it themselves. Price it right and they net more. Every time.
Stand out in an expired listing's mailbox
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@kristijencks · ReelEvery expired gets the same decade-old mailer
I told a client his expired listing booklet was terrible, then realized mine was almost identical. We had both downloaded the same template, and it is over a decade old. That is the problem with most expired campaigns. Generic mailers do not stop homeowners in their tracks. They go straight in the trash. So Merrill and I built our first Expired Listing Skill. It launches customized campaigns in your market that show homeowners exactly what is happening with homes like theirs. Merrill made a full video showing how to install and use it.
Have the comps before the driveway question
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@kristijencks · ReelA number is not a comp
A number is not a comp. Anybody can pull a price. Your buyer can do that from the couch. What they cannot do is tell you why a home is priced 20% under everything around it and still has not sold. Maybe it backs to a freeway. Maybe it is dated inside. The data alone will not say it, but it points you straight to the question. That is the difference between handing someone a figure and walking them through a decision. The comps give you the map. Your judgment reads it.
@kristijencks · ReelThree reports before you ever meet the buyer
Three reports, one skill, zero scrambling before a showing. Here is what my Quick Comps setup does before I meet a buyer. First, a market-segment pulse. How is this buyer's slice of the market actually moving? Days on market, sale-to-list, who is winning. Second, showing prep. Feed it the homes we are touring Saturday and it flags the aggressive new listing versus the one that has sat 213 days and been relisted four times. Third, driveway comps. Instant comps on any address from my phone in about a minute. I know the landscape before I walk through the door.
@kristijencks · ReelHave the comps before the driveway question
Ever get asked what you think a home is worth in the driveway, before you have even walked in? That moment used to feel like a pop quiz. Now it is your power move. There is a tool that pulls real-time comps with context straight to your phone before you step inside any home. You match what the family actually wants, you understand the market, and you show up with confidence. No more scrambling and no more guessing. Just clarity when it counts, in the moment the buyer is actually asking.
The longer version lives on this site.
Thirty seconds is the hook. These are the pages where Kristi works the same ideas all the way through.