Kristi on AI
How Kristi and Merrill actually use Claude in a real estate business, from a first prompt to skills and automations that run without you.
22 short videos, grouped by the lesson each one makes. Newest first. Updated Sep 8, 2026.
Climb the Claude Ladder one rung at a time
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@kristijencks · ReelConnect your calendar and files or you are only using the radio
It would be weird to buy a brand new car and only ever listen to the radio. That is how a lot of agents treat AI. They type a quick prompt, get a mediocre answer and decide it is overrated. The real secret is connecting your calendar, your files and your daily tasks so the system works for you while you are at a listing appointment. When your tools are set up correctly, you stop repeating yourself and start saving hours every week. There is a step-by-step video series showing how to connect everything.
@kristijencks · ReelBe honest about which rung you are actually on
Be honest about which rung you are on. Not the one you meant to reach, the one you stood on this week. Rung one, you are chatting. Rung two, it knows your business. Rung three, it knows your process. Rung four, it works without being asked. There is no shame in rung one, but there is a real cost in staying there another year while the agents in your market climb. Pick the next rung, just one. On rung one, write your one-page brain doc. On rung two, turn the task you keep re-explaining into a skill. On rung three, put one thing on a schedule.
@kristijencks · ReelRung three is a skill you teach Claude once
You know you have hit rung three when you stop typing instructions and just say the name of the thing. Rung three is called Skill. Take a task you do every week, the listing description, the market update, the follow-up sequence, the open house recap, and teach Claude how you do it. Once, in writing. The steps, the format, the rules, the things you never include. Then you say write the listing remarks and it comes out your way. Pick the task you have re-explained more than three times. Write it down like you would for a new assistant, save it and attach it.
@kristijencks · ReelI tried AI and it wasn't good means you gave it nothing
I hear it every week. I tried AI and it was not that good. Every time, the agent saying it is on rung one of the Claude Quad Ladder. Of course the output was generic. You gave it nothing to work with. No context about your market, no examples of how you write, no idea who your clients are or what you want to accomplish. That is not the tool failing. Open the last thing you asked Claude to write. If your prompt was one sentence, rewrite it with three things attached: who it is for, what you want them to do, and one example you liked.
@kristijencks · ReelA blank chat window is rung one of the Claude Ladder
Most agents I coach are standing on rung one of the Claude Ladder and wondering why AI has not changed anything. It has not changed anything because a blank chat window is not a system. It is a slot machine. You pull the handle, you get something, and you rewrite it. That is rung one. There are four rungs. Rung two takes about twenty minutes and it is the one that changes your output. Rung four is the one that changes your calendar. Figure out which rung you are on and climb one.
@kristijencks · ReelAsk AI for lead gen that results in closed deals
Do not ask AI what a good lead generation program is. Ask what a good lead generation program is that results in closed deals. The difference in the question is the difference in the answer you get back. Mike Renick came back on episode 23 of Take It and Run with real estate specific AI knowledge, and this was one of the points that stuck. Be precise about the outcome you actually want, not the activity, and the tool will point you somewhere useful instead of somewhere generic.
Let Claude make the asset and Blotato post it
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@kristijencks · ReelCuriosity, not tech skill, made this video
I did not make this video. I was just curious. I connected Claude to ElevenLabs, opened Claude Design with my brand guide, and typed one prompt asking it to make something amazing with the new connector that I could post to social media with Blotato. That was the whole prompt. Claude wrote the script, cloned my voice, designed the video, and it was ready to schedule through Blotato. I never opened another app. That is not a tech skill. That is curiosity, and it is the one thing every agent already has.
@kristijencks · ReelOne CSV becomes nine market update assets in one sitting
One CSV file. Nine done-for-you marketing assets. Zero designers. I exported raw MLS data for one Gilbert neighborhood and handed it to my AI Market Update Agent. It verified the data, ran the analysis and built the entire monthly market update package. Carousel, social graphic, email newsletter, blog post, video script, postcard, neighbor letter, sphere text and a finished Reel with an AI voiceover. Same stats in every asset, my brand on every asset, one sitting. Then Blotato posts everything on schedule. The exact prompt I use is waiting at KristiJencks.com.
@kristijencks · ReelClaude made and posted this listing video without me
I did not film this. I did not edit it. I did not even post it. I gave Claude the listing details and a folder of photos, and it generated a narrated listing video and then published it to my feed automatically. Creation to posting, completely automated with Claude plus Blotato. If listing videos are the thing that never gets made because you are the one who has to make them, this is the workflow to watch. A full YouTube walkthrough on exactly how I built it is coming.
Put the report on a schedule and read it before you wake up
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@kristijencks · ReelRung four runs without you on a schedule
Rung four of the Claude Quad Ladder is the one nobody believes until they see it. Rungs one through three all still need you to start. You open the thing and you ask. Even a great skill sits there until you use it. Rung four runs without you. It is on a schedule and the work happens whether you remembered it or not. Mine writes a morning briefing. Who to follow up with, what moved in the market, what is sitting untouched in the pipeline and the three things worth doing first. It is finished before I am awake.
@kristijencks · ReelOne email every morning with all your social numbers
I built a dashboard that emails me my social media numbers every morning. YouTube, Instagram, Facebook, all of it in one email at 7am, and it even tells me what to post next. No more opening five apps to see how I am doing. I built it once in Claude and it has run every single day since. If you check your numbers by hopping between apps, or you do not check them at all, this is the kind of small automation that gives you the data without giving up your morning. The full step-by-step build is on YouTube.
@kristijencks · ReelA daily briefing lands in your inbox before you wake up
What if your day was already organized before you opened your eyes? That is what this briefing does. Every morning, before my alarm goes off, a complete daily briefing lands in my inbox. My calendar, the gaps I could fill and the four or five emails that actually need my attention, all drafted automatically while I sleep. We built it specifically for real estate agents using Claude. The setup takes about 15 minutes, and the wizard, the skill file, the prompts and the step-by-step are all in one place, with a full setup video on my channel.
Stop asking if you should use AI and start asking where
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@kristijencks · ReelStop asking if you use AI and start asking where
An agent asked me last week if I use AI. Wrong question. There is not a piece of my business it does not touch, and not a piece that is not better because of it. Role-play before a listing appointment. Price reduction conversations. CMAs. My inbox. The follow-up I used to let slide. I am not more talented than you. I stopped asking if and started asking where. So pick one thing that drained you this week and hand it off tomorrow. That is the whole move. Done is better than perfect.
@kristijencks · ReelAgents who use AI are replacing the ones who don't
AI is not replacing real estate agents. Agents who use AI are replacing the ones who do not. The tools are here and the edge is real. The only question left is whether you pick them up. You do not have to master all of it this week. What you need is a first move, one tool in one part of your business, and then you build from there. If you are new to AI in your business, the first move matters more than the perfect plan. Pick one and run it.
@kristijencks · ReelAI does part of a $95,000 assistant's job before breakfast
Your assistant costs about $95,000 a year, and AI now does a chunk of what they do before breakfast. This is not about replacing people. It is about freeing them, and you, to do the work only a human can do. Let the tools take the repetitive pieces so your team's hours go where they actually matter, on the clients and the conversations. The agents who figure this out right now get an unfair advantage over the ones still paying full price for tasks a system could run while everyone sleeps.
@kristijencks · ReelThe excuses agents make about AI, busted
Every excuse agents make about AI falls apart when you look at it. I am not techy enough. It is too expensive. It does not know my schedule. I hear these every week, and the agents using these tools are not tech people. They are agents who got tired of doing things the slow way. If one of those excuses sounds like yours, that is the one to test first. There is a free setup guide and a 22-minute walkthrough on YouTube that takes you through the basics step by step.
Teach Claude your brand once
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@kristijencks · ReelDoes your marketing pass the Starbucks test
Have you ever seen anything from Starbucks that did not look like Starbucks? You have not. That is not luck, that is brand cohesion, and it is what most agent businesses are missing. Be honest. Do your buyer guide, your listing presentation, your open house flyers and your Reels look like they came from the same person? You can build that level of cohesion with AI. Teach Claude your brand once, and from then on every asset passes the Starbucks test. Merrill and I walk through the full setup on our channel.
@kristijencks · ReelOne listing, one prompt, thirteen on-brand assets
Here is what used to happen every time I launched a listing. Rebuild the open house flyer by hand, re-upload my headshot and logo again, and hope it all matched. Now I teach Claude my brand once and it remembers my headshot, logos, colors and vibe. I drop in a few hero photos and the MLS PDF, ask for everything in one prompt, and it builds the whole launch kit. Open house flyer, just-listed graphic, carousel, vertical listing video, even a full single-property website. Love one? Lock it in as a template and every future listing uses it automatically.
@kristijencks · ReelTeach Claude your brand once and it stays on brand
I am not a designer, but I made a full week of on-brand assets in one afternoon by typing sentences. I know the problem you had with AI. You asked it to write a listing post and it came back sounding like a robot that had never met you. Generic, bland, could be any agent in any city. So you filed AI under not yet. It is ready now. The trick is doing it once. Hand Claude your entire brand one time, your voice, colors, logo and compliance rules, and Claude Design becomes a design team that never goes off-brand. Flyers, social posts, listing graphics, all cohesive.
Use Claude for the thinking, not just the captions
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@kristijencks · ReelBuild your P&L from a bank statement with one Claude skill
Nobody got their license so they could spend Sunday doing bookkeeping, but here you are. This one Claude skill changed that for me. Upload your bank statement, ask Claude to format it as a P&L, and you are done. It catches categories, labels transactions and gives you a clean snapshot of where your money actually went. No accountant, no spreadsheet and no wasted Sunday. This is the P&L Skill I teach inside the coaching program, and the agents using it are getting their weekends back.
@kristijencks · ReelTurn a meeting transcript into follow-up, CRM notes and a next step
Every appointment you do not follow up on is money left on the table. Life happens, you walk out of the meeting and get pulled in five directions, but the follow-up cannot wait. Here is what I do now. I upload the meeting transcript into CoWork and Claude handles three things at once. It drafts the follow-up email. It adds summary bullet points to my CRM. And it identifies the single most important next step to move that client forward. One upload, three things done, and no lead left behind.
@kristijencks · ReelUse Claude to analyze a client's sell, rent or 1031 decision
A long-time client asked whether to sell, re-rent or 1031 exchange his $400K rental. Instead of opening a calculator, we pasted his email into Claude, attached the MLS data and comps, and asked what we should tell him. Claude pointed out that the real asset was his 3.25% mortgage, not the monthly cash flow, and flagged that the 1031 replacement property sat in a weaker suburb. The recommendation was to re-rent, and the client agreed. Total time was about 12 minutes. AI is not for captions. It is for pressure-testing assumptions and catching blind spots faster than you can alone.
The longer version lives on this site.
Thirty seconds is the hook. These are the pages where Kristi works the same ideas all the way through.