Tom Ferry Coaching
High-level coaching for agents and team leaders who want clear direction, stronger execution, and consistent results.
The first step to coaching is connecting with our coaching rep, Austin. Click below to get started.
Coaching works best when it creates clarity, discipline, and forward movement.
That’s the work I do every day inside Tom Ferry Coaching.
Did you know that Tom Ferry Coaching Clients earn 8 times the industry average?
As a senior coach, I work with high-performing agents and team leaders who want stronger structure, better execution, and leadership that scales. I coach Elite, Team Growth, Team Mastery, and Team Legacy clients, and I regularly teach on webinars and on stage at Tom Ferry Success Summit, Edge Events, Elite Retreats, and many more.
My coaching focuses on turning strategy into daily action.
We build systems that support consistency, clean decision-making, and momentum that lasts beyond a single market cycle. Clients work with me when they want direct guidance, strong accountability, and a plan they can actually run.
Who Needs Coaching?
If you’re wondering who needs coaching, the answer is simple: anyone who’s serious about taking their real estate career to the next level. Whether you’re just starting out or you’ve been in the game for years, coaching is for those who want more—more productivity, more success, and more fulfillment in their work.
I’ve seen firsthand how the right strategies and a little accountability can transform an agent’s career. My coaching is designed for those who are ready to push past their current limits, embrace discipline, and commit to consistent growth. If you’re aiming to refine your strategies, increase your sales performance, or lead your team to new heights, then you need coaching.
I work with professionals who are determined to achieve meaningful success, providing personalized guidance that aligns with your goals and the ever-changing market conditions. Coaching with me is about more than just improving your numbers; it’s about building a sustainable, rewarding career that you can be proud of. If you’re ready to make that commitment, then you’re ready for coaching.
Kind Words from Clients
“Kristi Jencks is an amazing business coach! She is a great listener and really wants her coaching sessions to
be productive. In my opinion she is the perfect combination of kind and tough. If something is really going
on in your life, she is understanding, but she also will call you out when you are just giving her excuses…and
she is perceptive of this. She is incredibly knowledgeable in all things real estate. I really can’t think of a time
I asked her for help on any type of item that she didn’t have several solutions for me.
She is also willing to share anything she has created to make her coaching clients’ lives easier. Kristi is a
natural connector and will go the extra mile to connect you with another agent who might have insight on a
situation you are going through. She has an amazing perspective and guards her mindset. She has been
through really tough personal things and walked the walk, demonstrating her resilience through the trial
with grace, grit, and authenticity. She is dependable, available, inspiring, and just a superhuman being.
I am better in all areas of my life for coaching with Kristi Jencks for the past three years.”
~ Mandy Pickerill
Coaching Client from Plano, TX
“Kristi has been a fantastic business coach. She is organized, on time, and prepares before every call. There is absolutely no time wasted during our coaching sessions. She comes to each call with ideas and topics, when I have nothing specific to bring up to her (which is basically every call!). Together we implemented a new CRM, website, GMB presence, and YouTube strategy. She has shown me how to be data driven, which really helps my buyers and sellers make better decisions. She also is up to date on all things AI which helps me stay ahead of the curve for my business and clients. I highly recommend Kristi Jencks and her team!“
~ Kristine McKinley
Coaching Client from Pestana, FL
“Kristi Jencks is an amazing real estate professional. Besides giving top notch service to her clients, she is also passionate about helping other real estate agents be the best they can be and deliver that same high level of service. She is a coach who practices what she preaches and her advice has been tested through and through. You won’t find another agent/coach more highly skilled and knowledgeable in the Queen Creek/Chandler/Gilbert area. And did I mention she’s fun? You’ve got to go work with her – you’ll be glad you did.“
~ Dawn Levy
Coaching Client from Roswell, GA
FAQ
Which coaching program is right for me?
The right coaching path depends on three things: your role, where you are right now, and where you want to go. Solo agents often start in Core or Elite. Team leaders, or agents building toward a team, typically work inside Team Growth, Team Mastery, or Team Legacy. For brokerage owners and leadership teams, MGMT is designed to support leadership, operations, and scale.
If you’re unsure which direction fits, that’s normal. The goal is alignment, not pressure.
Why should I choose Tom Ferry Coaching?
People ask why Tom Ferry Coaching stands apart. My answer comes down to how it actually supports agents in the real world.
One reason is the depth of coaching. Since 2014, Tom Ferry has built the largest coaching organization in the industry. That means agents are not paired with a generic advisor. They are matched with coaches who understand their business model, their market, and how they want to operate. Luxury, land, vertical living, solo agents, team leaders. There is real experience behind the guidance.
Another reason is flexibility. There is no single “right” way to build a business. Different personalities, markets, and goals require different approaches. Coaching here is built around how you want to grow, not forcing you into a rigid system. The focus stays on execution that fits your strengths and your vision.
The final piece is the community. Coaching is not just one conversation a week. It is access to a network of driven agents and leaders who share ideas, referrals, and honest feedback. Add in ongoing training, live events, and consistent education, and you are supported from every angle. The result is momentum, clarity, and a business that keeps moving forward.
What if coaching doesn’t work?
When someone asks what happens if coaching doesn’t work, I usually pause on the word work.
Most coaching programs include a performance guarantee when certain standards are met. That safety net matters, but it is not the deciding factor. Coaching creates structure, direction, and accountability. The results come from what you do with it.
My job as a coach is to challenge habits, tighten priorities, and push you into actions that feel uncomfortable at first. That often means changing how you spend your time and how you make decisions. When you commit to that process, momentum follows. When the work doesn’t happen, it is easy to say coaching failed.
Coaching works when you engage with it. The responsibility stays shared, and the outcome stays in your control.