Four things a Tom Ferry coach is for.
Every Tom Ferry program is built around the same four outcomes, whatever level you come in at. This is what their coaches are trained to move.
Earn more money
More closings out of the same hours, because a Tom Ferry coach sequences the hours instead of adding to them. Most agents do not have a knowledge problem. They have a sequencing problem, and that is the thing being coached.
Win back your time
An agent without structure is on call for everyone. Tom Ferry coaches do not hand you a longer to-do list. They build a week you can finish, and then hold you to the shape of it.
Build the structure
Guardrails, standards and a number your coach knows as well as you do. With Tom Ferry, hitting the target becomes a system you can repeat rather than a good month you cannot explain.
Grow the team
Hiring, holding people accountable, handing work off without it boomeranging back. Tom Ferry coaches team building as its own discipline with its own program, not as a bonus topic on somebody’s solo call.
The same Tuesday, twice.
Same agent, same market, same skills, same twelve hours. On the left, the day happens to them. On the right, a Tom Ferry coach has already decided what the morning is for, and the morning is the part that pays.
Tom Ferry has more than one program.
Which one fits depends on where your business is right now, not on how much you are willing to spend. Picking it is the conversation, and it is a short one.
For the solo agent
Core
Tom Ferry positions Core around consistency for a solo business. It is their foundation program, and consistency is the thing being sold.
For the established producer
Elite
Their language for it is a turbocharged path. It is the step up for an agent already producing who wants a steeper curve and a higher standard held.
For the team leader
Team Growth
Building a team and putting the foundation under it. Different problem from selling more houses yourself, and Tom Ferry coaches it differently.
Program names and descriptions are Tom Ferry International’s own, from tomferry.com. Current pricing and program details come from Tom Ferry directly.
How this works.
Everyone starts with the same conversation. Not everyone starts it the same way.
We will introduce you to Austin ourselves. There are usually a few things he can do for someone who comes in through a coach that he can’t do for a cold form.
Start the introductionYou tell us where you are
The form below. Production level, what you are stuck on, what you are trying to build. Enough that the first call starts in the middle instead of at the beginning.
We hand you to Austin
Austin is our Tom Ferry Success Representative. We introduce you by name rather than dropping your details into a queue.
He tells you the truth about fit
Including when the answer is not yet. He will walk you through which Tom Ferry program matches where your business actually is, and what it costs.
You decide
No pressure from our side either way. We would rather you skip it than sign up for the wrong thing and quit in April.
Why come through Kristi at all?
Kristi is a Tom Ferry Senior Coach. She coaches inside the organization, speaks from their stages, and knows what the programs are actually like from the coach’s side of the call rather than the brochure.
So the introduction is worth something. You get handed to Austin by someone he knows, with context already attached, and you get a straight answer about fit before you ever talk price.
The ones we get asked.
What does Tom Ferry coaching cost?
Austin quotes it, because the number depends on which program fits and Tom Ferry sets it, not us. Ask him on the first call. He will tell you straight, and it is a normal question to lead with.
Am I signing up for Tom Ferry coaching by filling out this form?
No. The form starts a conversation with Austin about whether it fits. Plenty of those conversations end with not right now, and that is a fine outcome.
Is this coaching with Kristi?
No. This page is about Tom Ferry Coaching, and your coach comes from Tom Ferry. Kristi coaches inside that organization and makes the introduction. If you want private one-on-one time with Kristi or Merrill on AI and systems specifically, that is an AI session instead.
I am not sure I need a Tom Ferry coach yet. What should I do first?
Go use the free stuff. The Claude for Agents library has complete AI workflows for real estate with the videos and the files, and none of it is gated behind a call. If you work through those and still cannot get consistent, that is exactly the gap a Tom Ferry coach fills.
Get introduced to a Tom Ferry coach.
Tell us where your business is. We pass it to Austin at Tom Ferry with an introduction, and he takes it from there.