Take It and RunThe Blog
One specific move professionals can implement today.
Get the email every WednesdayThe expired listing campaign that costs $1.25 and takes 15 minutes
Expired listings are gold, but the work feels tedious — so it never happens. Turn one MLS export into a print-ready mail campaign in about fifteen minutes flat.
Merrill and I have been building something.
Every week we’re dropping a new video in our Claude for Agents series — short, practical tutorials showing you exactly how we’re using Claude to run a faster, smarter real estate business. No theory. Just the actual workflows.
This one is called the Expired Campaign Engine. And once you see it, you’re going to wonder why you ever did this any other way.
Here’s the problem with expired listings
Everyone knows they’re gold. A homeowner who already wanted to sell, already went through the process, and is now sitting with an unsold house and a bruised ego. They’re motivated. They’re available. And most agents in your market aren’t going after them consistently — because the work feels tedious.
Pulling the list. Writing the letters. Personalizing each one. Printing. Mailing. It’s not hard. It’s just slow. And slow means it doesn’t happen.
Here’s what the Expired Campaign Engine does
You export your expired listings from the MLS. Drop the file into Claude. The skill takes over from there.
It reads through every listing. It pulls the address, the price, the days on market. It writes a personalized letter for each one — your voice, your market knowledge, your call to action. It formats everything print-ready.
Fifteen minutes later you have a complete mail campaign sitting in your hands.
11
expired listings Merrill mailed in one run
$1.25
total. Not each — total.
15 min
from MLS export to print-ready letters in your hands
That’s not a tactic. That’s a system.
You build a system once. Then it runs every single week without you thinking about it. Every Monday, new expireds hit the MLS. Every Monday, you drop the file in. Every Monday, the letters are ready before your first call. Consistency beats creativity. Every time.
Pull the list. Mail the letters. Today.
Watch the Claude for Agents video. Then do this:
One. Pull your expired listings from the MLS for the last 30 days. Export the file. Open Claude. Run the Expired Campaign Engine — the files are in our Claude for Agents build library.
Two. Print the letters. Mail them today.
That’s the whole challenge. The system is already built. You just have to use it.
This exercise is designed to do one thing: set appointments. Track your progress and pay attention to what is converting.
Want the next one in your inbox instead of finding it here later?
One practical challenge a week, plus every new Claude build delivered before anyone asks.
Subscribe to Take It and RunTell Google you want Kristi’s articles first
Add kristijencks.com as a preferred source and Google highlights new Take It and Run posts in your Top Stories and AI results.
Want one of these built for your business instead of building it yourself?
A working session with Kristi or Merrill ends with a system running, not a list of notes.