Take It and RunThe Blog
One specific move professionals can implement today.
Get the email every Wednesday960 leads from one habit: why video sales letters work
Two agents, two markets, the same habit — short personal videos sent straight to leads. One is sitting on 58 pendings. The other turned 960 leads into $500K GCI.
Two agents I know of are doing the same thing right now, and their numbers made me stop and read them twice.
58
pending transactions, worth $53M, for the first agent
960
leads generated by the second agent
$500K
GCI those leads turned into
Different markets, different price points, same habit.
They are both sending video sales letters
Not a polished production. Not a script written by a marketing team. A short, personal video sent straight to a lead instead of a text or an email. You look at the camera, you say their name, you talk about their situation, and you tell them exactly what to do next.
Here is why it works when everything else gets ignored: a text is easy to skim and forget. A video makes someone stop. It is you, talking to them, like you are in the room. People do not ghost a person. They ghost a form letter.
If you have got a stack of leads gone quiet in your CRM, that is not a database problem. That is 100 video sales letters waiting to be sent.
If you want to see how Claude can help you build the kind of consistent systems that make habits like this stick, this week kicks off something new on the channel: the Claude Ladder series. It is the first rung in a series built to take you from wherever you are starting with Claude to running your whole business on it. Start at the bottom of the ladder, then go build your first one.
Pull up your CRM. Right now.
Find one lead who has gone cold. Record a 60-second video, look at the camera, say their name, and tell them exactly what you want them to do next. Send it today. No script. No editing. Just hit record.
Track what happens. I want to hear about it.
This exercise is designed to do one thing: set appointments. Track your progress and pay attention to what is converting.
Want the next one in your inbox instead of finding it here later?
One practical challenge a week, plus every new Claude build delivered before anyone asks.
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A working session with Kristi or Merrill ends with a system running, not a list of notes.