Kristi Jencks

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You don’t have to feel motivated to start

Motivation is a mood, and moods don’t close deals. Here’s a six-sentence pattern interrupt that gets you moving in thirty seconds.

Sent September 30, 2026 2 minute read The 6-step Resistance Reset

“I’ll start when I feel motivated.” I hear some version of that almost every week.

An Instagram video recently made me stop scrolling. It got me thinking about how many good days get lost waiting for a feeling to show up.

Motivation is not a strategy. It’s a mood. And moods don’t close deals.

Your feelings are just the weather

You don’t need to feel like it. You need your actions to line up with your goals. Your goal is the business and life you say you want. Your feelings are just the weather. Consistency beats creativity, and it beats waiting every single time.

The Resistance Reset

The video walked through a technique from cognitive restructuring. Six steps that turn a thought from a command into just a thought. I’m calling it The Resistance Reset.

1. Think it. Say the thought out loud. “I really don’t feel like doing this.”
2. Name it. “I’m having a thought that I don’t feel like doing this.” Now it’s a thought, not a fact.
3. Notice it. “I’m noticing I’m waiting for motivation before I start.”
4. Question it. “Do I actually have to feel motivated to get started?” (Spoiler: you don’t.)
5. Unidentify. “I honestly don’t have to obey every feeling I have.”
6. Distance. “I can feel resistance and still get started.”

That’s not a pep talk. That’s a pattern interrupt. Six sentences. Thirty seconds. And you’re moving.

The agent who makes the call while feeling resistance will always beat the agent who waits to feel ready.

Your Take It and Run challenge

One sticky note. Ten minutes.

What you’ll need: a sticky note and 10 minutes.

Step 1 — Pick the one task you’ve been putting off that connects directly to a goal. The call, the post, the follow-up.
Step 2 — Write this on your sticky note and fill in the blanks: “I’m having a thought that I don’t feel like [task]. I’m noticing I’m waiting for motivation. I don’t have to obey every feeling. I can feel resistance and still start.”
Step 3 — Read it out loud. Set a timer for 10 minutes. Start before the timer finishes beeping in your head.
Step 4 — Do it again tomorrow, same time. That’s how consistency gets built.

That’s it. One sticky note. Ten minutes. Done is better than perfect.

I gave you the instructions. Now it’s your turn to take it and run.

This exercise is designed to do one thing: set appointments. Track your progress and pay attention to what is converting.

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