This one needs your Claude design system finished first. Every piece goes to your seller under your name and your brokerage’s name, so it pulls your real headshot, your logo and your broker’s logo straight out of your design system. If you haven’t built yours yet, start with the Claude Design video, then Teach Claude Your Brand, and come back.
Fifteen minutes, after one design system.
You export your comps. Claude reads the file, checks your inbox for showing activity, asks you the few things the MLS can’t know, and hands back a verdict with the evidence attached. You pick which piece your seller gets. That’s the whole thing.
You need Claude Pro or higher with CoWork, your Claude design system already built (headshot, logo, brokerage logo, contact block), and an MLS account you can export search results from. Any MLS works. It reads your columns and shows you the map before it does any math.
Haven’t built a design system yet? Do that first. It’s what puts your face and your broker’s logo on every piece with no extra setup here. Watch the Claude Design video, then Teach Claude Your Brand.
Get the skill file
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The file is hosted on kristijencks.com. No Drive links.
The hard conversation, with the evidence attached.
When a listing sits, sellers reach for the things that feel like effort: update the description, mention the new dishwasher, run an ad, hold another open house. You already know what actually moves a house. But “trust me” is a hard sell at somebody’s kitchen table, and the agents who lose listings are usually the ones who softened the conversation for three weeks and then had it anyway.
Listing Pulse reads your own MLS export, finds the homes that didn’t sell, checks your inbox for what buyers are actually saying, and shows your seller exactly where their house sits between the two groups. Three things it guarantees on every run:
Step 1. Finish your design system
- Your headshot
- Your brand logo, a dark and a light version
- Your brokerage’s logo
- Your colors, fonts and contact block
Listing Pulse pulls all of that straight out of your Claude design system. A brand guide with hex codes is not the same thing and will not work. It has no headshot and no brokerage logo in it. If the design system is missing a piece, the agent stops and tells you rather than handing you something generic.
Build my real estate design system. I've attached my essential brand files (headshot, logo, brokerage logo — and any others I have). Before you ask me anything, do two things: 1. Use everything you already know about me from our past conversations and your memory: my name, my team or brand name, my brokerage, my market, my website, my phone and email, my license number, how I talk, who I serve. 2. Search the web for the rest: my website, my brokerage's site, my Zillow/Realtor.com/Homes.com profiles, my Instagram/Facebook/LinkedIn/YouTube, my Google Business profile, my state licensing lookup. Pull my bio, tagline, headshot if you find a better one, exact brokerage legal name, license number, and any brand colors or fonts my website already uses. Then build a complete design system I can use to produce client-facing marketing and reports. It must include: BRAND - Colors: a primary, a dark/ink, a light background, and one accent — extracted from my logo and website, not invented. Give hex codes and say where each one goes. - Fonts: identify what my website uses; if it isn't a web font, pick the closest Google Fonts pairing (one display, one body) and say why. - My voice in three lines: how I sound, what I never say, who I'm talking to. ASSETS (put these in an assets folder with clear filenames) - Headshot, cropped and web-sized. - My logo in a DARK version (for light backgrounds) and a LIGHT/white version (for dark backgrounds). If I only gave you one, create the other as a clean knockout. - My brokerage's logo, dark and light versions, same rule. - An Equal Housing Opportunity mark. - Any secondary marks or photos I attached. CONTACT + COMPLIANCE BLOCK (this goes on everything that reaches a client) - Name, title (use REALTOR® correctly if applicable), team/brand name, brokerage exact legal name, phone, email, website. - License number, and my brokerage's, if my state requires them on advertising. Check my state's rules and tell me what applies. - The standard "information deemed reliable but not guaranteed" line and "not intended to solicit properties currently listed" line. COMPONENTS - A footer/agent block that combines headshot + contact + both logos + EHO mark, for light and dark backgrounds. - Stat tile, chart color rules (which colors mean "me," "market," "expired"), a callout box, a simple table style, and a one-page letter-size layout. Save it as a Claude Design system named "[My Name or Brand] Design System", with a README that explains the colors, fonts, voice and compliance rules so another skill can use it without asking me. If something is genuinely unknowable after all that — you searched and I never told you — ask me, in one message, no more than five questions. Otherwise, don't ask. Build it, then show me what you found about me so I can correct anything wrong.
Step 2. Export your comps from the MLS
Your own search, around your listing: same city or subdivision tier, a similar size band, the last twelve months. Export it as a CSV or Excel file. Any MLS, any column layout. The agent reads your file and maps the columns itself.
Step 3. Grab your listing sheet
Your MLS printout for the subject property, as a PDF. Most of the time your listing is already inside the export and the agent finds it without asking, but the sheet adds the photos, public remarks and showing instructions.
Step 4. Install the skill in CoWork
Request the file at the top of this page and it arrives by email in about a minute. Install it in CoWork the same way you installed your other skills. It sits alongside your design system skill, and the two work together.
Step 5. Drop in your files and say the words
Attach the export and the listing sheet, then type:
That is the whole prompt. It takes it from there.
Step 6. Confirm the column map, then answer a few questions
First it shows you how it read your export and asks you to confirm. Ten seconds that prevents a beautiful report built on the wrong column.
Then it checks your email for showing notifications and buyer feedback on the address, and asks you the handful of things the MLS cannot know: how the house actually shows, what buyers are saying, what you’ve already tried, and what you would do if it were your own listing.
Step 7. Pick one and send it
You get all five pieces at once, in your brand, with your headshot and your broker’s logo already on them. Choose the one that suits this particular seller: the card for the one who won’t open a PDF, the one-pager for the kitchen table, the full report for the analytical one. The email and text are already written in your voice. You send them.
Step 8. Run it again in two weeks
Same files, same sentence. The second run adds a since last pulse section to every piece: what closed in between, whether the band moved, and whether the market shifted underneath a held price. That is the most persuasive version of this report there is, and the honest way to revisit a hold that turned out to be wrong.
Five pieces. You pick the one that fits your seller.
Real deliverables from a real Big Helper Group listing in Sun City, run against a 554-row ARMLS export. Nothing here is a mock-up. Click any one to see the full page. Yours come out the same way, in your brand, with your headshot and your broker’s logo already on them.
The homes that didn’t sell were asking 8% more per foot than the homes that did. A buyer named the price as the best thing about the house and still passed. That’s the market saying the number is right and something else is stopping them — a completely different conversation from “let’s reduce.”
Ready? Get the skill file and run your first pulse tonight.
We email it so it’s waiting at your desk. Pick the listing that has been sitting, and find out what the market is actually saying about it.
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Three that go with it.
The design system this agent depends on. Your headshot, your logos, your colors, once.
Open it →The standing update that keeps a seller calm between pulses.
Open it →The fast market read for the listing appointment, from the same kind of export.
Open it →Before you spend the fifteen minutes.
Does this work with my MLS?
Yes. There is no built-in schema. It reads your actual export, works out what each column means, and shows you the map before it computes anything. It was built against ARMLS and handles the oddities most exports have, including the ones that break spreadsheets.
Will it always tell me to cut the price?
No, and that is the point. There are seven possible verdicts and three of them are versions of hold. On the real listing above it recommended patience with a review date attached. A tool that always says “reduce” is a tool you stop trusting.
What if I haven’t built my design system yet?
Then this won’t run properly, and it will tell you so rather than handing you something generic. Your seller sees your headshot, your logo and your broker’s logo on every piece. Start with the Claude Design video, then Teach Claude Your Brand.
How does it know about my showings?
If your email is connected in CoWork, it runs one bounded search on the property address for showing notifications and feedback from the last 60 days. If nothing is connected, or nothing is found, that section simply does not appear. It never invents activity.
Is my seller’s information safe?
Everything runs in your own Claude account on files you supply. Buyer and cooperating-agent details are summarised rather than pasted into anything client-facing.
How often should I run it?
Every two weeks on an active listing. The second run adds a “since last pulse” section showing what closed in between and whether the market moved underneath your price, which is the most persuasive version of this report there is.
Can I run it in Claude Design or Claude Code instead of CoWork?
You can, but CoWork is where it works best: it has the fastest, most reliable access to your design system. That is what makes every piece come out in your brand without you touching a template.