Quick Comps

A buyer texts: “What do you think this one’s worth?” You want to answer well, not fast-and-wrong — but pulling real comps means logging into the MLS, filtering, eyeballing, second-guessing. Twenty minutes later you send a hedge. That’s not a knowledge problem. That’s a speed problem.

The agent who answers well by dinner beats the agent who answers perfectly next week.

Set it up around your market

A quick one-time setup teaches Claude your submarkets — the areas you actually work and how they price differently. After that, you give it an address and it pulls comparable sales, filters to the ones that genuinely match on size, condition, location, and recency, and throws out the outliers that would skew your number.

A range you can defend

The output isn’t just a figure — it’s a figure with its work shown. Claude explains why each comp made the cut and why others didn’t, so when the client pushes back you have the reasoning right there. You send a real range with confidence instead of a shrug and a “let me get back to you.”

Know what it is — and isn’t

This isn’t a replacement for your full CMA or a listing presentation. It’s the fast, honest first answer that keeps the conversation alive until you can do the deep work. Used right, it’s the tool that makes you look responsive and sharp in the exact moment a lead is deciding whether you’re worth their time.

Do it messy

Next time someone asks “what’s it worth,” run Quick Comps before you reply. Send a real range the same day — speed, backed by comps — and watch how much faster those conversations move forward.