You are not buying tutorials.

You are buying the version of your business that did not fall behind. AI Marketing Academy is where we go for the plays we have not built yet, and this is an honest account of what is in it.

  • 🧾 Written by a member
  • 📅 August 2026
  • 🎟️ KRISTI30 saves 30 percent

What you are actually buying

Nobody wakes up wanting a video course. Here is the real purchase, in the order it tends to matter.

Not falling behind

The agent three streets over is answering questions online before you have written the email. That gap does not announce itself. It shows up as fewer calls, and by then it is a year old.

Lead generation that does not run on willpower

A database that surfaces who to call today, a market that gets asked a question and hears your answer. Prospecting that keeps happening on the days you do not feel like prospecting.

Being findable when a buyer asks an AI who to hire

People are asking ChatGPT for an agent recommendation right now. Whether your name comes up is not luck, it is whether anybody taught the machines who you are.

Hours back, and systems that outlast your motivation

The point of every build is that it runs again next week without you rebuilding it. That is the difference between a tool you tried and a system you own.

One membership, one optional upgrade

This trips people up at checkout, so it is worth being blunt about: the Automations are not a separate product you can buy instead. Everyone comes in through the Academy. The upgrade sits on top of it.

Start here. Required.

The Academy

Monthly lectures at two levels, live labs where you build the thing with someone on the call, recorded deep dives, and a library of bots, prompts and guides you copy and adapt.

You do the building. You keep the skill. This is the tier we are in, and for most agents it is the whole answer.

Then, if you want it. Optional.

Add Automations

Software that runs a handful of those same jobs for you, on a schedule, without you in the room. Configure it once and it keeps going.

Added on top of membership rather than sold on its own, so this tier is both things and it is priced like both things.

Inside the Academy

What an agent can actually build in there

Everything on this website is a build we did by hand with Claude, filmed, and wrote up free. We are going to say the obvious thing anyway: their library is much bigger than ours, and new pieces land every month.

A sample of what is sitting in there right now, and what each one gets you.

Find the deals already in your database

A Cowork agent that reads your CRM and hands back the hot buyers, the hidden sellers, and the cold deals worth reviving, as one report you can work from your phone.

A branded business dashboard

Point AI at your own production and pipeline data, have it recover and verify the numbers, and end up with a dashboard that tells you the truth about your year.

Market emails for every neighborhood you serve

Segment your database by zip, city or neighborhood and send each one its own market report, in your branding, off real MLS numbers.

Reviews that AI search can actually read

Hand a past client a custom GPT that interviews them and drafts their Google review in their own words. You write nothing and the review reads like a person.

Listing video without a camera

Turn the photos you already have into a moving walkthrough, saved straight to your Drive. Plus cinematic hooks for the first three seconds, which is the only part that decides whether anyone watches.

Ads built in bulk instead of one at a time

A whole ChatGPT Ads campaign assembled by an agent, with the targeting hints and the headlines written to match each landing page.

A heat sheet that books showings this week

Rank the listings around you by real buyer demand, match them against your database, and send the outreach that turns a ranking into an appointment.

Captions and content that stop repeating themselves

Batches of caption sign-offs in your voice that rotate your neighborhoods and niches, so a month of posting reinforces one identity instead of sounding like ten people.

A CRM health audit that ends in a call list

A prompt that reads your export and tells you which leads to call today, with the script for each one built from what the data actually says about them.

Plus a live lab and a new lecture every month, at a beginner track and an advanced track, so the thing you learned in March is not the newest thing they know.

The optional upgrade

Or have it run without you

One line each, because the job is the point and the feature list goes stale. The lineup keeps growing, so treat this as what we saw in August.

Blog Engine Finds what your market is asking and publishes the answer on a schedule.
Hyperlocal Sends every neighborhood in your database its own market newsletter, in your brand.
Heat Scores the listings around you by real buyer demand and writes the outreach.
Tours Listing photos in, vertical walkthrough video out, with your avatar presenting.
Prompt Studio Say what you want, it engineers the prompt. The one piece that is not gated.

Most of those do jobs you can learn to build yourself with the membership you already have. Tours is the exception, and the one we have no equivalent for and are not going to build. If turning listing photos into video is your bottleneck, buy it and move on.

Who should skip it

Anyone hoping it creates discipline It will not. Automated emails still need somebody to answer the replies, and a demand-scored call list still needs somebody to call. Every one of these multiplies effort rather than replacing it.
Anyone who has not started at all Climb the Claude Ladder on this site first. Six short videos, free, and it will tell you inside a week whether you are a builder or a buyer. Then come back and pick the right tier.

If you join, type the code

Thirty percent off, either tier. There is no tracking link for this one, so the code typed into the coupon field at checkout is the only thing that applies your discount. Copy it before you click.

30 percent off, either tier
KRISTI30

Their site opens a sign-in window with a Join toggle. Switch to Join, pick your tier, and the coupon field is on the payment screen. We do not print their prices here, because they are theirs to change and we would rather send you to the live number.

Questions

Do I have to buy both?

You cannot buy the Automations on their own. Academy membership is the front door, and Automations is an upgrade you add on top of it. So the real question is not which one, it is whether you add the upgrade or not.

What am I actually buying?

Leverage. Lead generation that keeps running on the days you do not feel like prospecting, marketing that makes you findable when somebody asks an AI who to hire, and systems that still work next quarter. The lectures and the library are how you get there, not the thing itself.

Is this the same tools you teach for free?

Largely yes, and we would rather say so. They teach Claude, Cowork, Claude skills and desktop agents, which is the same stack behind every build on this site. The difference is scale: their library is much bigger than ours and new pieces land every month. Ours is free, filmed end to end, and specific to the systems we actually run.

How much work is it really?

Real work, and we are not going to pretend otherwise. The guides are unusually good and the labs are live, so you are never stuck alone with a broken workflow. But you are still the one building it, and that is the trade you are making for the lower price and for actually understanding what you built.

What is the KRISTI30 code?

Thirty percent off, and you have to type it at checkout yourself or you simply pay full price. There is no tracking link behind it, which is unusual and means the code is the only thing connecting your signup to us. Copy it before you click through.

Kristi has been a Tom Ferry senior coach since 2018, which is how we ended up inside this product. The link above is an affiliate link and we may earn a commission if you join with our code, at no extra cost to you.

Or skip the subscription entirely

Bring us the job and we will build it in the session.

A working session with Kristi or Merrill ends with a system running against your own data, not a list of notes.

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