Email Tiers

Here’s the problem. You’ve got a database full of people at wildly different stages — some are ready to list next week, some forgot you sell homes — and you’re sending them all the same email. So the hot lead feels spammed and the cold one feels nothing. That’s not a database problem. That’s a revenue problem.

You don’t have too many contacts. You have too little sorting.

The fix: three tiers

Split your list into three tiers by intent, not by how much you like them. Tier 1 is hot — active conversations and upcoming moves, people who need to hear from you often and personally. Tier 2 is warm — folks who’ll transact in the next year and need steady, useful value. Tier 3 is your long-game nurture — low touch, high consistency, so you’re the name they remember when the timing flips.

The right email for each

Once the tiers are set, you hand Claude the tier, the person’s last touchpoint, and one detail that makes it personal. It drafts the email in your voice, at the right temperature for that tier — urgent and direct for Tier 1, warm and informative for Tier 2, light and top-of-mind for Tier 3. Seconds later you’ve got a draft. You edit and send.

The system compounds

The magic isn’t any one email — it’s that the sorting is done. Next week you’re not staring at a blank screen wondering what to send whom. You pick a tier, pull the detail, and go. The database that used to overwhelm you becomes the thing that feeds you.

Do it messy

Don’t spend a week perfecting your tiers. Sort your top 50 contacts into three buckets today, run the prompt on one email per tier, and send them. You’ll refine the system as you go. One setup. Done.